Launch of The Grooming Oil for LAB SERIES Skincare For Men. Product is multi-functional, and the campaign features two influencers, which allowed for depth of storytelling and heightened SEO.

"Out Of Home" assets created for Clinique/Clinique For Men to advertise in the Nordic market during winter months. Initiative saw a 40% boost in sales.

"Urban surfer" campaign, featuring pro surfers ("influencers") and shot in Rockaway Beach, NY.  The products are refreshing, cooling, ultra lightweight.

Launch of a men's moisturizer with advanced environmental protection. Campaign features a parkour champion ("influencer"). Messaging challenge included benefit priorities that differed between major markets worldwide. A best seller at launch.

Complete suite of assets with a nod to seasonal travel, driving Holiday gifting. 

Launch of innovative skincare "essence," which is a relatively new product category for the men's market. Global sales have continually surpassed projections since launch.

Launch of MAXELLENCE, luxury skincare made with space technology and one very special ingredient—meteorite extract.